genovate consulting


I met Ash during a pivotal time of her business – she was growing, fast. Incredible opportunities were coming her way, and Genovate’s branding needed to match who she was now sitting across the table from. Ash came to me with a logo she’d commissioned from a discount logo website and needed a refresh asap. So while the deadline inhibited us from working through my full branding package, after an in-depth discussion, I was able to take her branding up another level.

The update included a refined logo and icon, new colour palette and typography distilled into a style guide, business cards, social media imagery and Seek ad template.

 Old logo vs. new brandmark – refined illustration and stronger typography

Old logo vs. new brandmark – refined illustration and stronger typography


Genovate is a consulting firm specialising in improving gender diversity in the workplace through the recruitment and placement of women into leadership, management and board roles for organisations throughout Australia. It was a great opportunity to work with Ash and help her fight the good fight. I look forward to watching her accomplish great things in her field.

I decided to invest in working with Tonielle because of her business model, the previous work she had done, and Tonielle as a person. I received everything I expected and more through the process and end deliverables.
— Ash Navaratnam, Founder & Managing Partner

If you’d like to find out more about Ash’s mission to improve gender diversity in the workplace, please visit