Signature strategy kit

You've put in the hard work, you've gotten your business to where it is and now you need support to level up and make it look incredible. This branding package is my signature offering – the result of 10 years real-world, hands-on branding experience and research. This has lead me to help changemakers discover the why behind their big idea and bring it to life with beautiful, meaningful design.

Not only do we focus on deliverables, we work together to achieve clarity on your business. This gives us awesome direction and focus to create something we are both proud of – a strong brand and a clear plan on how to implement it. The best part about doing that work upfront, is that it can (and should), inform everything you do – from your marketing and social media strategy to even your product offering.

Be prepared to dive in with me – this process is collaborative (no fence-sitting here!) and I ask the pointy questions. Five weeks is all we need to take your business to the next level, so let's work together – I can't wait to meet you.


1. Brand strategy coaching

Including my signature Brand Clarity digital workbook and a 1:1 online coaching session to help you get clarity on what your brand is, your values, who your perfect client is and how you want to reach them. You will finish with a refined brand statement, key brand words and perfect client personas that will inform everything you do in your business.

2. Style inspiration

Collaborate on style inspiration using Dropmark. Using what we've collected, I'll develop a brand style moodboard to give us direction on how your brand will look and feel.

3. Logo concepts

2-3 initial logo concepts – Because of all the initial work we've done, these usually hit the nail on the head first time! But there are two rounds of changes included for further refinement if required.

4. Style development

Style refinement and style guide developed – this will include colours, typography (inc. open source web fonts), image style (with suggestions for stock photos), graphic elements (like patterns/backgrounds etc).


  • Brand Clarity digital workbook

  • Brand statement, key brand words, perfect client personas

  • 2x 1:1 online sessions

  • Brand moodboard

  • Logo

  • Multiple logo formats and guide on how to use them

  • Style Guide (inc. colours, typography, image style, graphic elements)


package add-ons

Level 1 

Social profile and banner images

Branded social tile template in Canva

Email signature

level 2

Exisiting brand audit

Market and competitor research

Email newsletter template through MailChimp

Design direction and imagery for exisiting website

level 3

PDF download sales document (10 p)

Google Slides presentation deck (10 p)

level 4

Squarespace website design support
(Single page website, client is responsible for domain name, hosting, content creation)

**Need something that isn't on this list? Not a problem – just let me know what you'd like to add and we'll make it happen!


I love getting to know my clients and give them my undivided attention when we work together – therefore I can only take on two design packages per month.

By keeping numbers limited, it gives us the opportunity to get the most out of the experience and the space to achieve something beautiful together.


beloved by the alumni

Mary's journey

wise roots therapies

I think we have a winner – the recommended direction is awesome. Thank you for all your work on this, I really appreciate it.
— Bethany Inez, Mary's Journey
Tonielle is a true professional. I was very impressed with the whole process and am extremely happy with the final product. I wasn’t expecting all of the detailed questions to work through but was so happy to take that time to really think about where my business is heading and how I want that to look. I now have beautiful designs for my business that I am proud to display online and in print. I highly recommend her services – whether you are looking for a complete branding package or individual designs – you will not be disappointed!
— Lisa Rollauer, Wise Roots Therapies